Ever since I heard about Project 62, Target’s new midcentury modern inspired line of housewares and furniture, I’ve been feeling a mix of anticipation — but also dread (because of what I fear it might do to my wallet).
I love those clean midcentury modern lines, but the price tag of real deal vintage pieces is not in my budget (at least not here in California). Well, Target read my mind by creating decor inspired by the era. (The name Project 62 refers to the year 1962.) Just go ahead and take all my money, Target! Here’s what I saw in stores this past weekend.
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Furniture
Emmond 72″ Dining Table – $399.99; There’s also a 42″ round version.
Look at the fabulous sculptural legs on this dining room table! There’s a smaller round version as well and even a little bistro table. The frame is made out of rubberwood and the top is MDF. It seems sturdy and well made. However, people have been leaving bad reviews online as it seems many folks have gotten damaged shipments, which is a shame.
Do you need a chair or two? There are so many great chairs in this line.
Peoria Wood Arm Chair – $169.99 for fabric, $229.99 for the faux leather version shown here.
I adore a chair with a beautiful wood frame. The sign below this chair is misleading as the faux leather version is listed as $229.99 online, not $169.99 — that’s the price of the fabric upholstered version, which comes in four colors. Hmm, interesting, the sign also shows a different name.
Marshad Anywhere Chair – $159.99; Armchair version – $199.99
Oh hi there tapered legs. Tapered wood legs get me every time. What’s great about many of these new chairs is that Target is making them in several colors. The chair above comes in three colors and the armchair version of this chair is even more striking. My favorite is the light blue.
Holmdel Mid-Century Dining Chair – $99.99
This dining chair has legs that match the dining table. It comes in five colors, including a lovely purple color called mulberry. It was comfortable and sturdy and has me contemplating replacing my current dining chairs.
Soriano Square Arm Channel Tufted Chair – $249.99
Alas, I didn’t see this arm chair in person, which was featured in many of Target’s ads, so I can’t report as to how comfy it is. It comes in four colors and you can order a swatch online. They should really have this out on the floor for people to try.
Antwerp C-Table – $89.99
Love the warm walnut color of this C-table in wood veneer and brass. There’s a horizontal bookcase, tall bookcase, desk, media stand, coffee table, and an end table in this series as well. This particular floor sample was a little bit wobbly, though. If you’re in the market for a C-table, there’s also this luxe-looking C-table with a marble top.
Hafley One Drawer Table – $69.99 (also comes in dark gray)
This accent table also comes in a dark gray version. I think it’s quite handsome, but the construction doesn’t seem that solid.
Decor
If you want to freshen up your living room with a new look, Target makes it so easy. I love how this store displayed decor by color.
As you can see, there’s lots of throw pillows, throw blankets, and baskets in this collection. Since I’m looking for a rug, I was excited to see what Project 62 rugs would be like. They seemed more plush than typical Target rugs. Here are some 5×7 rugs.
Charcoal/White Microplush Geo 5×7 Area Rug – $99.99; Shag rug $149.99 (not online yet)
Chunky Knit Wool Rug – $24.99 to $449.99
This chunky knit wool rug has a great texture. It comes in lots of great neutral colors and also many sizes, including 2×3, 7×10 and 9×12. Frustratingly, not all colors come in all sizes. Also, I find it strange that Target makes 7×10 rugs, but not 8×10, which is a pretty standard size. Sadly, this rules out Target for me, as I’m on the hunt for an 8×10 area rug.
Cohasset Table Lamp – $49.99 (also comes in pink); Delavan Tripod Table Lamp – $39.99 (also comes in black and clear legs), Weston Table Lamp – $39.99
Wow, look at these statement lamps! I wanted to buy the round lamp shade separately, but that option was not available.
Ceramic and Wood Planter – $69.99 for large, $29.99 for medium, $19.99 for small; Wire Baskets – $16.99 to $19.99
More goodies! I’m glad to see planters on wood bases. I’ve been coveting a Modernica Case Study planter, and while I still prefer the look of that one, it’s nice to see less costly options.
Marble and Wood Bookends – $14.99
Not all of Project 62’s offerings are actually new, though. I noticed that some items were existing objects from Target’s Threshold brand that just got new names. For example, this desk lamp used to be called the Audrey from Threshold, but now it’s the Coluee from Project 62. I know this because I already own it and even wrote about it earlier this year. Same with this globe desk lamp, which now goes by Edris.
Oh, that’s probably why that wood frame armchair above had a different name on the sign than on the website. Target seems to be keeping the Threshold line, but rebranding it as more classic decor while the modern designs get categorized as Project 62. Here’s another Threshold-turned-Project 62 item: this round wall mirror (with an Edris lamp in the reflection).
Round Wall Mirror – $49.99
Metal Single Image Frame 5×7 – $7.99 (Other sizes available, also comes in gunmetal)
In the end, I came home with just one item, this photo frame. I’m pretty proud of myself for showing such restraint. I’ve got more photos of what I saw in the store, but this post is already long, so stay tuned later this week for Project 62 bedding, bath, and kitchen. Oh, by the way, there’s a coupon in this week’s Target ad for a $10 giftcard if you spend $50 on home goods.
