Oh Joy! has created a housewares line at Target for a few years now. They’re always brightly colored and playful, in keeping with Joy Cho’s happy aesthetic. I don’t think I could do a whole house or room with Oh Joy (it’s a bit too much for me), but I do like some of the pieces.

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My favorite part of this collection is the cloud pattern, which is used on this pillow and vase.

If I didn’t already have throw pillows (from Target, of course), I might go for this. The raised embroidery is a not-shiny gold colored, and the back of the pillow is pale blue. It’s nice and fat. I think it’s a good buy.

I’m digging the half circle shape of this vase, which would look especially good against a wall. It’s iridescent as well, which gives it a magical feel.

Some items sported  a rainbow color scheme, such as the stripey pillow in the end cap photo and these dove-shaped bud vases.

This set of ceramic bowls brings it all together. I love sets of bowls or glasses that are not perfectly matchy matchy and contain different patterns. When they say mini in the description though, they really mean it. They’re pretty tiny. I’m not really sure what they’d be useful for. Perhaps you could use them for a bite or two of ice cream as a means of portion control.

This lamp is very cute. Unfortunately, reviews say it’s not well made and that the coral color chips easily.

Lastly, this circle accent table. The blue circle swivels out. How handy! It has a nice weight to it and seems decently made.

Oh Joy! makes a new collection for Target each season. Looking forward to seeing what they do next.

UPDATE 12/10/17 – I’m trying to be better about making ethical shopping choices, so I’m updating posts with info about where and how things were made. I didn’t check to see where these were made, but Target was named an ethical company in 2010 by Ethisphere Institute, for what it’s worth.