Ever since I heard about Project 62, Target’s new mid-century modern-inspired line of housewares and furniture, I’ve been feeling a mix of anticipation — but also dread (because of what I fear it might do to my wallet). I love those clean mid-century modern lines, but the price tag of real deal vintage pieces is not in my budget (at least not here in California). Well, Target read my mind by creating decor inspired by the era.
Oh Joy! has had a housewares line at Target for a few years now. They’re always brightly colored and playful, in keeping with Joy Cho’s happy aesthetic. I don’t think I could do a whole house or room with Oh Joy (it’s a bit too much for me), but I do admire some of the pieces in her 2017 spring collection.