I love a good collaboration. I especially love Target ones since it’s a place I already enjoy shopping. Often, I get too caught up in the excitement though. I’ve noticed over the years that some items get little wear. That Jason Wu for Target poplin dress? At the time I had to have it. It was so cute! It even had pockets! But I only wore it a handful of times, and then it hung in my closet for years. During a recent closet purge, I realized it wasn’t really my style.
So I’m trying to be stricter and not fall for the collab FOMO frenzy. In the early morning of April 9th, when Victoria Beckham’s Target line went live on the website, I calmly ordered just one dress in two sizes. (Shout out to the Target website folks. It all went smoothly this time.) I didn’t get to a brick-and-mortar Target store until the afternoon. But by that time, I had already seen photos on social media of people with their #VBxTarget haul. It made me wish I had bought more to try on. Suddenly, I was asking myself if I needed a romper (even though I live in San Francisco, where it’s rarely warm enough to romp in a romper).